As we know, ground floor units enjoy greater visibility as they can usually be seen from road level whereas upper level units are not so easily seen from ground level. This can be important for businesses which are looking to build awareness among consumers in order to have a better branding. There is also a greater chance that customers can find you when you are on the ground floor. There are also some industrial showroom units around but are not commonly available.
With all these added convenience, higher specifications and greater visibility, many industrial users see the value and benefits of being on the ground floor and hence do not mind paying a premium in terms rental as they feel that the benefits outweigh the costs.